Forward-thinking communications professional with a focus on delivering high-quality work. Leverages tenacious approach and strong attention to detail. Service-oriented and performance-driven with a strong record of organizational, multitasking and problem-solving skills. Authentic and perceptive, with the ability to easily cultivate deep working relationships with high-profile professionals and peers.  

Skills

  • Strategic communications

  • Media and public relations

  • Project management

  • Brand development

  • Digital content creation (Adobe Creative Suite, Capcut, Canva)

  • Supervision

  • Social media management (Instagram, X, Facebook, TikTok)

  • Microsoft Office

  • Copyediting

  • AP Style and SEO

Highlights

  • Strategic Communications Professional: Independently develops short- and long-term strategic communications plans for several teams.

  • Media Relations: Frequent collaboration with prominent media outlets to promote impact of the organization and its associated individuals. Coordinates interviews with outside media (Associated Press, NBC Bay Area, San Francisco Chronicle) and communicates with heads of organizations that manage national outlets contributing to storylines, informational updates and resources. Manages media relationship-building for figures representing the university.

  • Project Management: Utilizes strong analytical skills and detail-oriented mindset to conceive and execute multifaceted initiatives. Point person for conception and creation of a cross-functional publicity campaign for world-class athlete, including schedule managing, resource acquisition and associating skill and success with the Cal Athletics brand while increasing visibility for a global athletic star.

  • Leadership: Provides guidance and oversees professional development of multiple interns and part-time employees. Created and produced guidelines to ensure consistency of messaging for staff professionals - writers, content developers, media and public relations. 

  • Award-Winning Writer: Six-time Fred Stabley, Sr. Writing Award honoree – Two-time District 8 Winner/National Story of the Year candidate and four-time District 8 Runner-Up.

  • Content Creation: Creative vision and flexible approach in producing deliverables to target audiences. Intuition for content – press releases, social media posts, feature articles - that will engage viewers.